The Future of IR

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Among the hundreds of job vacancies SpaceX is looking to fill, from aerodynamics engineer to welding inspector, one stands out. Ahead of its stock market listing, the company is advertising for an investor relations manager to assist in the day-to-day running of its IR activities. Candidates should have at least six years experience in finance, investment banking or asset management, an MBA and/or CFA qualification, strong financial acumen and communications skills. Oh, and they should have a deep understanding of social media dynamics.Social media remains a relatively new frontier in investor relations. Barclays is also looking to hire an IR manager and its job spec makes no mention of social media. The successful candidate there is expected to prepare and review presentations, cultivate shareholder relationships and manage events “to effectively communicate the company’s story to investors.”Payments company Fiserv is another firm looking to hire. Tasks include collecting investor feedback, gathering information on competitors’ earnings, managing the quarterly earnings reporting process, maintaining a record of publicly disclosed information, and representing the company on investor calls. Unlike their counterpart at SpaceX, Fiserv’s investor relations officer won’t be required to “monitor social platforms, retail investor forums, and market commentary to track sentiment, engagement trends, and emerging narratives.” Scrolling is not part of the day job at Fiserv.Of course, SpaceX is a different kind of company. For a start, it owns its own social media platform, X, where m…